Live the Legacy

Western Legacy Ambassadors, Inc. is a Colorado nonprofit organization open to young ladies ages 11–19  residing in Colorado, with preference given to those located one to three hours of the Front Range.   

Ambassadors are selected annually through a title competition in which contestants are evaluated in  several areas including:  

• Submitted application 

• Appearance and presentation 

• Personality 

• Public speaking 

• Knowledge of rodeo and agriculture 

• Western fashion presentation  

 The program recognizes two ambassador titles each year:  

• Queen Ambassador — Ages 15–19 during her title year  

• Princess Ambassador — Ages 11–14 during her title year  

Ambassadors serve as representatives of the organization by promoting the western way of life through  their actions and involvement in the community. Responsibilities include participating in community and  charity events, supporting agricultural education, and advocating for the traditions and values of rodeo  and western heritage throughout the year.  

As a Western Legacy Ambassador, I pledge to represent the traditions, values, and heritage of the American West with pride, integrity, and respect. I will serve my community with dedication, promote agriculture and horsemanship, and strive to be a positive role model for others. I will honor the responsibilities of my title, support my fellow ambassadors, and represent Western  Legacy Ambassadors with professionalism and gratitude for the sponsors, volunteers, and community members who make this program possible. 

“Tradition carried forward by the leaders of tomorrow.”    

Wearing the Ambassador crown represents more than holding a title. It is a commitment to leadership, service, and the preservation of the traditions that define the American West.  Ambassadors serve as representatives of the western way of life—promoting agriculture, horsemanship, rodeo, and the values of integrity, hard work, and community involvement. Each appearance, conversation, and interaction is an opportunity to inspire others and share the importance of western heritage with new generations. 

Crown: The crown symbolizes responsibility as much as honor. Ambassadors are expected to carry themselves with confidence, kindness, and professionalism while serving as positive role models within  their communities. Honoring the past. Inspiring the future.    

Applicants should demonstrate a genuine interest in western heritage, agriculture, and community leadership.  

Eligibility Requirements:  

• Queen candidates must be a biological female between the ages of 15-19 during her title year.  

• Princess candidates must be a biological female between the ages of 11-14 during her title year.  

• Applicants must be residents of the United States, with preference for those residing within    approximately three hours of Colorado’s Front Range  

• Must be single, never married, nor given birth.   

• Ambassadors must maintain conduct consistent with the values of the program. Co-habitation is not permitted during the title year.     

• Be willing to participate in scheduled events and Ambassador activities 

 • Submit application and $25 application fee  

• Horse experience is encouraged but not required. However, ambassadors wishing to participate in mounted events such as parades or rodeo grand entries must demonstrate safe riding ability.  She must submit a personal video with her application that clearly demonstrates to the committee her overall riding ability as well as the soundness and activity level of the horse(s) she intends to use. Stallions are not allowed.  

• Current title holders may not compete for the same title back to back. A Princess may compete back to back for the Queen Ambassador title as long as she meets eligibility requirements and has finished her current year in good standing.    

• Current Ambassadors are not allowed to compete for another title during their title year.   

• Ambassadors may only hold one title at a time.   

Ambassadors are selected annually through a title competition designed to evaluate leadership  potential, communication skills, and knowledge of western heritage.  

The selection process includes:  

• Application review    

• Western fashion presentation  

• Public speaking presentation  

• Interview with judges  

• Rodeo and agriculture knowledge assessment  

Contestants must achieve a minimum score of 70 percent to be eligible for selection. All judging  decisions are final.  Judge’s results will be announced, and winners crowned the same day. 

• Submit required supporting documents: head shot in western attire; short essay; equine related experience and video (if applicable); signed waivers and Ambassador agreements.  

• Any applicant under the age of 17 will require a parent or legal guardian’s signature on their  application.  Parents and or legal guardians are also required to sign the necessary waivers.    

• In the event there are no contestants in any given year for Queen or Princess, or the contestant(s) that compete do not meet the minimum point requirement, it is at the discretion of the committee whether a contestant is selected anyway or to permit a current Ambassador to continue another year.     

• If two or fewer contestants apply for a title, the formal competition may be waived at the  discretion of the committee. In such cases, applicants will participate in a formal interview and  evaluation with the committee prior to final selection.    

Ambassadors proudly represent the traditions and heritage of the American West by participating in community events, rodeos, agricultural programs, and charitable activities throughout the year. 

These appearances provide ambassadors with opportunities to represent the program, connect with their communities, and promote the values of western heritage, agriculture, and outdoor stewardship.  

Ambassador Title Year  

The Ambassador title year runs from May to May and begins immediately following the annual Title Selection event. Newly selected Ambassadors will begin their official duties after being introduced at the End of Year Ambassador Reception and Dinner. Outgoing Ambassadors will conclude their service at this time, marking the transition to the new title year.    

Annual Title Selection    

Participating in the annual Title Selection event is an important responsibility of current Ambassadors and a valued tradition of the program. With guidance and support from the Leadership Committee, Ambassadors assist in promoting and hosting the event from start to finish. Responsibilities may include welcoming guests, introducing judges and contestants, presenting, or asking impromptu questions, and assisting with the announcement of title recipients. 

End of Year Ambassador Reception and Dinner  

This end-of-year themed celebration dinner honors the current Ambassadors and recognizes the  commitment, achievements, and contributions they have made to the community and the organization during their title year. The event also serves as a transition into the new ambassador year, where newly selected Ambassadors are introduced and welcomed. Current Ambassadors are actively involved in the planning and execution of this event.   

Western Legacy Ambassadors will represent the program at a variety of community, agricultural, and western heritage events throughout the year.  Through these appearances, Ambassadors serve as role models while promoting horsemanship, agriculture, leadership, and community service.

Some examples include:  

• Rodeo & Western Heritage Events  
• Rodeos and rodeo parades  (May thru August)
• Western heritage celebrations
• Ranch community events such as brandings and trail rides 
• National Western Stock Show (January)

Agriculture & Youth Education:  

• County fairs and livestock shows   
• Agricultural education events  
• Youth rodeo, 4-H, or FFA events 
• Youth programs and school visits  

Community & Outreach Events:  

• Community festivals and holiday parades  
• Charity and fundraising events  
• Wildlife conservation and outdoor education events  

Learn it. Live it. Carry it forward. 

Western Legacy Ambassadors is more than a royalty program. It is a leadership and educational experience designed to develop confident, capable young women while preserving and promoting the traditions of the western way of life. 

Our Ambassadors do not just represent western heritage—they gain real-world experience, build meaningful connections, and develop the knowledge and leadership skills to carry it forward. 

Western Legacy Ambassadors, Inc. is built on a structured experience designed to connect participants to the industries, values, and communities that define the western way of life. The program is centered around five core elements, each offering meaningful opportunities for personal growth, real-world experience, and partner involvement.

Western Heritage & Community Engagement

Ambassadors actively represent the traditions and values of the American West through participation in community events, rodeos, agricultural programs, and charitable initiatives.  Through these experiences, participants develop confidence in public settings while learning the importance of professionalism, service, and representing something greater than themselves. This element helps Ambassadors build strong connections within their communities while serving as positive role models. 

Agriculture & Land Stewardship  “Where it all begins.”

A foundational component of the program is helping Ambassadors understand the direct connection between land, agriculture, and the western way of life.  Participants gain hands-on exposure to agricultural practices, livestock care, and land management while learning how these industries sustain communities and traditions. This element fosters an appreciation for responsible land use, and the vital role agriculture plays in everyday life.

This core element provides participants with direct access to industry professionals who shape the western, agricultural, and rodeo communities. Through hands-on experiences, mentorship, and real-world exposure, Ambassadors deepen their understanding of: 

• Animal health and welfare 
• Land stewardship and conservation 
• Equine care and horsemanship 
• Livestock management and agriculture 
• Industry standards and best practices 
• Western industry careers and entrepreneurship

Industry & Infrastructure Awareness

Western Legacy Ambassadors provides a unique opportunity for participants to explore the industries that build, support, and sustain our communities.  Through exposure to construction, environmental services, utilities, and related fields, Ambassadors gain a broader understanding of how infrastructure connects to agriculture, land use, and community development. This element introduces participants to potential career pathways while expanding their awareness of industries they may not otherwise experience.

Outdoor Heritage & Conservation

Ambassadors are introduced to the importance of preserving Colorado’s natural resources and outdoor traditions.  Through educational experiences and community involvement, participants learn about wildlife conservation, ethical outdoor practices, and the balance between land use, agriculture, and environmental stewardship. This element encourages respect for natural resources and promotes responsible engagement in outdoor environments.

Ambassadors may also engage in volunteer service, educational events, or outreach efforts that support conservation awareness and responsible outdoor recreation. These experiences are intended to help young leaders develop an appreciation for the balance between wildlife, land stewardship, agriculture, and outdoor traditions in Colorado. 

Leadership Development & Personal Growth

At the core of the program is a commitment to developing confident, capable young leaders.

Ambassadors build essential life skills through real-world experiences, including public speaking, communication, teamwork, responsibility, and community engagement. This element prepares participants to lead with confidence, represent their communities with integrity, and carry forward the values of the western way of life.

        From land to leadership—Ambassadors experience the full scope of the western way of life. 

Partnership with Western Legacy Ambassadors, Inc. is an opportunity to be part of a program that connects young women to the full scope of the western way of life - from agriculture and land stewardship to infrastructure, conservation, and community leadership.

Partnering with Western Legacy Ambassadors, Inc. is an investment in the future of Colorado’s western heritage and the next generation of leaders who will represent it.  

Ambassadors serve as positive role models while promoting agriculture, rodeo, horsemanship, and community values through appearances at rodeos, fairs, and events across the state. 

Partners gain meaningful visibility while supporting leadership development, confidence, and service among young women committed to preserving western traditions.  

We recognize that every partner brings unique value.  Western Legacy Ambassadors, Inc. offers opportunities for partners to align with specific elements of the program based on their industry, expertise, and community focus.

Partners may align with one or more of the following areas:

Western Heritage Partners - Supporting community engagement, events, and ambassador representation.

Agriculture Partners - Supporting land stewardship, livestock education, and agricultural awareness.

Industry and Infrastructure Partners - Supporting education and exposure to construction, environmental, and skilled trades industries

Conservation & Stewardship Partners - Supporting wildlife education, land conservation, and outdoor heritage activities.

Leadership & Community Partners - Supporting leadership development, scholarships, and community outreach.

Partner support directly funds the resources, training, and experiences that allow Ambassadors to represent the program and their communities throughout the year. 

Financial and in-kind contributions directly support several key areas of the program, including:  

• Ambassador Regalia – crowns, buckles, banners, sashes, and other official items that represent  the program with professionalism  

• Educational Opportunities – clinics, workshops, and leadership development focused on  agriculture, horsemanship, and public speaking

• Horsemanship Development – training opportunities that strengthen riding skills and  confidence while promoting responsible horse care

• Community Outreach – participation in rodeos, fairs, parades, charity events, and youth educational programs 

• Travel and Event Participation – transportation and logistical support for ambassadors attending community events and representing the program across Colorado 

• Scholarships and Recognition – awards that acknowledge dedication, leadership, and service demonstrated by the ambassadors 

Every great program begins with someone willing to believe in the vision from the start. We are seeking a start-up partner who will help us get this program off the ground and into the community. Your support as a founding partner will help establish the resources needed for our inaugural year while investing in the next generation of young women who will represent western heritage, leadership, and agriculture across Colorado. 

Founding Legacy Partner - $5,000  

The Founding Legacy Partner plays a vital role in launching Western Legacy Ambassadors during its  inaugural year. This sponsorship helps establish the program’s core elements including ambassador  awards, western gear, promotional materials, and the inaugural title selection event.     

Trailblazer Partner - $2,500  

Trailblazer Partners support the early development of the program and helps provide essential  resources for Ambassadors.    

Heritage Partner - $1,000  

Heritage Partners help support ambassador program operations, marketing materials, and community  outreach efforts.         

Ambassador Partner - $500  

Ambassador Partners help provide resources and support for program activities and ambassador  representation throughout the year.    

Friend of Western Legacy Ambassadors - $250  

Friends of Western Legacy Ambassadors helps support the mission of encouraging leadership,  agriculture advocacy, and western heritage among young women in Colorado.  

Depending on Level of Partner support, Recognition may include:  

• Premier logo placement on website and promotional materials  

• Recognition as Founding Legacy Partner at the title selection event  

• Logo placement on event banner  

• Recognition on ambassador signature cards  

• Regular Social media spotlight feature  

• Opportunity for presentation of awards at the inaugural event   

Partner support directly fuels the success and growth of Western Legacy Ambassadors, Inc. and the opportunities provided to participating young women. 

Funding supports program operations, outreach, and educational experiences that promote agriculture, rodeo, and western heritage.  

Support also allows the expansion of the Ambassador Experience across key elements, connecting participants to agriculture, infrastructure, conservation, and community leadership opportunities.

These investments allow Ambassadors to serve their communities while representing the values and  traditions that define Colorado’s western culture—and help expand opportunities for the next  generation. 

We are committed to building meaningful, professional partnerships with every sponsor who supports  Western Legacy Ambassadors, Inc. 

Our goal is not only to recognize your contribution—but to represent your brand with integrity, respect, and purpose in every interaction.  

Ambassadors are prepared to serve as positive representatives of the program and the organizations that support them, both in the community and at events throughout the year. 

We are dedicated to clear communication, thoughtful collaboration, and ensuring that your support is  reflected in the quality and impact of the program. 

As a partner, you can expect a relationship built on mutual respect, shared values, and a commitment to making a lasting impact.  

Serving as a Western Legacy Ambassador is both an honor and a responsibility. Ambassadors represent not only the Western Legacy program, but also the traditions, values, and heritage of the American  West. Through leadership, community involvement, and dedication to agricultural education, ambassadors help preserve and promote the western way of life for future generations.  

By accepting the role of Ambassador, participants commit to representing Western Legacy Ambassadors with pride, professionalism, and respect for the traditions that define the American West.  Together, we honor the past and inspire the future.